How can the growing range of features (and restrictions) offered by Instagram be used to tell compelling stories? How can we utilize this medium which is both a tool for production and distribution and one of today’s largest social media outlets?
While at the moment Instagram is mainly used by influencers, brands, and for personal reasons, the aim of this workshop is to unlock the social network’s narrative potential applied through #Stories.
Reasons to attend
During the 4 day workshop, participants will gain a deep understanding of the narrative and visual features of the Instagram interface, dive deep into the tricks and secrets used by Instagram pros and put them into practice through the production of own #Stories. Built for the way we communicate today, Samsung Galaxy S9 and S9+ will be the enabler of the workshop, helping participants to discover a more personalized way to express themselves.
Target audience
The workshop will take on up to 15 participants interested in developing an own visual language for #Storytelling on Instagram and addresses professionals from film, technology, games and marketing, designers, writers, programmers, creative technologists, social media enthusiasts and anyone else with an interest in digital narratives. Country of residence: Romania. Age: 18+
Dates and presence:
- Dates and presence: workshop: Sat 26th - Tue 29th May
- working hours: 10:00 - 17:00
- full time presence required for the duration of the workshop
- final presentation: Wed 30th May at infiniTIFF Summit
Workshop language
- English
Workshop location
- ClujHub, Cluj-Napoca
Participation Fee
- the workshop is free of cost; however, participants must cover their own travel and accommodation cost
Workshop leader
- The Kissinger Twins (Poland)
Dawid Marcinkowski and Katarzyna Kifert aka The Kissinger Twins are a film and interactive director duo. In their works, they mix digital technologies with film, music and literature to create new forms of storytelling. They are authors of artistic projects such as Sufferosa, Forget Me Not, Webby Award winning The Trip, but also create interactive films and experiences for brands such as Expedia, Honda, Channel 4 or Philips. Their work has been awarded and presented at international film and new media festivals, including SXSW, Vancouver IFF, Reykjavik IFF, onedotzero, NYU Tisch School of the Arts and Institute of Contemporary Arts in London.
www.kissingertwins.com / @thekissingertwins
Schedule:
Day 1 / Sat, May 26
- introduction, motivation and expectations of tutors and participants
- Instagram as a platform for interactive, non-linear storytelling
- references; case study
- narrative structures; use of footage; interface
- workshop assignment until next day: development of a project
Day 2 / Sun, May 27
- presentation of participant projects; feedback
- development of own projects under guidance of Kissinger Twins
- art direction; tools; third party apps
- guest tutor: Cristi Simonca, influencer & blogger: www.bloguluotrava.ro / @bloguluotrava
- workshop assignment until next day: development of a prototype
Day 3 / Mon, May 28
- refinement of own project; production of visuals; iterations
- serial aspects; own brand
- production on Instagram vs. off Instagram
- guest tutor: Robert Katai, visual marketer & content strategist: www.robertkatai.com / @katairobi
- workshop assignment until next day: finalization of projects
Day 4 / Tue, May 29
- final touches on projects
- uploading; testing
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Guest tutor: Dana Rogoz, actress & blogger, www.danarogoz.com / @
danarogoz
Presentation / Wed, May 30
- public presentation during infiniTIFF Summit
Application details
- Deadline: Thursday May 10th 2018, 22:00
- Announcement of participants: Monday, May 14th 2018, 18:00