Box Office Success at the White Night of the Romanian Films

The second edition of the White Night of the Romanian Films event, organized by the Romanian Film Promotion association, was extraordinarily successful, public-wise. On the evening of September 16, 2011, in Bucharest, Cluj Napoca, Iasi and Timisoara, 7,500 people chose to spend the night together with the best local productions.

The hit of the White Night of the Romanian Film was certainly Hello! How Are You? (Buna! Ce faci?, directed by Alexandru Maftei), which managed to gather, at the New Cinema Hall of the Romanian Director in Bucharest and at the Florin Piersic Cinema in Cluj Napoca almost 1,000 viewers. The two venues also screened Florin Serban’s debut feature If I Want to Whistle, I Whistle (Eu cand vreau să fluier, fluier), that gathered over 500 viewers.

The viewers preferred the new venues of the White Night of the Romanian Films. The documentaries shown during the event at the Manuc Inn – Our School (Scoala noastra, directed by Mona Nicoara and Miruna Coca-Cozma), Metrobranding (directed by Ana Vlad and Adi Voicu) and 24 buckets, 7 mice, 18 years (24 de găleţi, 7 şoareci, 18 ani, directed by Marius Iacob) – gathered 450 viewers, while the Old Town location, where the feature California Dreamin’ (directed by Cristian Nemescu) was screened, there were over 480 viewers.

The Green Hours terrace gathered for the animations and the feature The Rest is Silence (Restul e tacere, directed by Nae Caranfil) around 500 viewers, while the shorts at Fabrica Venue were screened for over 300 people.

At Cluj Napoca, Florin Piersic Cinema and Victoria Cinema gathered over 1,300 viewers, Republica Cinema from Iasi - 850 viewers and Studio Cinema from Timisoara - 735 viewers.