Media and cinema education program EducaTIFF, part of the Transilvania International Film Festival (TIFF), received, on Wednesday evening, the prize for Best Educational Project at the Education Awards Gala for 2011.
The EducaTIFF project began in 2009 at the 8th edition of Transilvania International Film Festival aiming to revive the young audiences’ passion for cinema and to make the first steps towards a solid foundation of media educational programs. In these days, when everyone is constantly exposed to media communication, youth represent a vulnerable category. Films for children as well as for teenagers tend to address to an audience with high emotional and cultural needs.
Cinema education stimulates learning and critical perception, analysis and debates on emotions generated by films. Also, with the support of cinema education, youth may develop abilities in order to use film as a support in expressing their own creativity.
By creating EducaTIFF, TIFF takes upon the mission to create, from an early age, a specialized audience, joining its efforts with other European projects on the same topic.
EducaTIFF comprises film screenings based on an educational platform offered to schools in Cluj county, a mean for professors to come in contact with resources for developing lesson plans (training programs, conferences, post-screening debates in cinema or/and in school). Films are scheduled according to different age groups and have a solid background of educational good practice.
Education Awards Gala is an annual project initiated by the Dinu Patriciu Foundation with the aim of identifying and rewarding good practices in the educational area – individuals, institutions and organisations which contribute to the development of Romanian school.